TAG - Techniques d'Avant-Garde - the absolute leading edge of time itself. TAG Heuer represents the Swiss Avant Garde, creating portable timepieces that set the precedence for which all other watchmakers will follow.

Edouard Heuer, the original founder of TAG Heuer in 1860, took it upon himself to create works of art that were not only pleasing to the eye, but also kept time as accurately as possible. The precise measurement of time, through both select materials and design, were his passion.

Even today, groundbreaking strides are taken by the TAG Heuer company to ensure their postion as the most creative watchmaker in the world. Unlike other companies, TAG Heuer is not content to sit idly by on the laurels of past milestones, but continues instead to push the envelope ever past the borders that others were sure were the edge of technology.

TAG Heuer - The Watch To Watch.